I’d rather Apple cannibalize Apple than somebody else cannibalize Apple.
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
Anything can change, because the smartphone revolution is still in the early stages.
To whom much is given, much is expected. I do believe this. It’s embedded in me.
Our whole role in life is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it. And you can count on Apple doing that.
I don’t think Apple has to own a content business.
You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
Apple doesn’t do hobbies as a general rule.
I don’t really think anything Microsoft does puts pressure on Apple.
I’ve always hated litigation, and I continue to hate it.
I learned that focus is key. Not just in your running a company, but in your personal life as well.
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
We have to make sure, at Apple, that we stay true to focus, laser focus – we know we can only do great things a few times, only on a few products.
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.