There are 9 rejected ideas for every idea that works.
There is a clear goal and it isn’t to make money. The goal is to desperately try to make the best products we can. We are not naive – if you trust it, people like it, they buy it and we make money. This is a consequence.
It is sad that so many designers don’t know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Our goal is to desperately make the best products we can. We’re not naive. We trust that if we’re successful and we make good products, that people will like them. And we trust that if people like them, they’ll buy them. And we figured out the operation and we’re effective. We know what we’re doing, so we’ll make money, but it’s a consequence.
You learn a lot about vital corporations through non-vital corporations.
Make each product the best it can be. Focus on form and materials. What we don’t include is as important as what we do include.
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.
Perhaps I’d like to design cars, but I don’t think I’d be much good at it.
There’s no other product that changes function like the computer.
People’s interest is in the product, not in its authorship.
It’s difficult to do something radically new, unless you are at the heart of a company.
The nature of having ideas and creativity is incredibly inspiring.
I think subconsciously people are remarkably discerning. I think that they can sense care.
To design something really new and innovative you have to reject reason.