I was too practical to want to be a painter.
I would say that an understanding of man’s intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.
In the Orthodox religion, you don’t draw the human figure. It’s against the rules.
A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived.
Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.
Providing, meaning to a mass of unrelated needs, ideas, words and pictures – it is the designer’s job to select and fit this material together and make it interesting.
The reason I always insisted on signing my work was not to be subordinate to anyone.
Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.
Design is everything. Everything!
In the West, we look at art through life. Well, that’s one way of living. In the Orient they look at life through art. They even drink their tea without sugar, for the same reason that they don’t like a lot of frilly decorations on a painting. I can’t stand butter on my bread for the same reason. I’m allergic to goo and rococo.
Good design doesn’t date. Bad design does.
I never did calligraphy… But handwriting is an entirely different kind of thing. It’s part of the syndrome of modernism… It’s part of that asceticism.